Urban food markets in Africa - Incentivizing food safety using the Pull Push Method

Learn more about PULL PUSH

This project strives to sustainably reduce the burden of foodborne disease by improving the food safety of fresh foods sold within urban informal markets in Burkina Faso and Ethiopia by adopting the Pull-Push approach. This approach utilizes a behavior change strategy to impact two factors. First, to understand if consumer demand can provide an incentive for implementing food safety measures in low and middle-income countries (“Pull”). Secondly, provide capacity building opportunities to improve current food safety practices used in the field by encouraging food chain actors and regulators to mitigate risks associated with foodborne disease (“Push”). This study aims to improve public health and economic benefits by implementing best practices and regulatory compliance in food safety operations at the local level of Burkina Faso and Ethiopia. Simultaneously, supporting the food safety management system at the national level and assessing the burden of non-typhoidal Salmonella enterica (NTS) and Campylobacter spp. in poultry meat and enterotoxigenic E.coli and NTS in tomatoes.  

Pull-Push is a Bill & Melinda Gates Foundation, UK Department for International Development and CGIAR Research Program on Agriculture for Nutrition and a Health-funded project led by the International Livestock Research Institute (Nairobi, Kenya) City, Country). 

If you are interested in learning more about the Pull-Push project, please review the urban food markets in Africa: Incentivizing food safety using a pull-push approach report.